A customer wants to trigger an email on a specified frequency based on the customer journey.
Given that the customer wants the delivery statistics consolidated, what kind of email delivery should the
business practitioner configure in this scenario?
A business practitioner needs to perform an A/B test, sending test variant A to 10% and test variant B to 10%,
after a period of 2 hours. The campaign workflow should automatically assess the higher-performing delivery
based on the best open and clickthrough ratio and deploy the winning variant to the remaining 80% of the
target recipient population.
What is the most appropriate delivery indicator to use to ensure the winning delivery is selected?