Absolute Free B2C-Solution-Architect Exam Practice for Comprehensive Preparation 

Which two systems are considered an authoritative system for consent and compliance preferences, as well as primary person attributes such as name, address, birthday, phone, and email? 

Choose 2 answers 

An organization operating more than 20 beauty, personal care, and health brands wants to move from its on-premise CRM system to Service Cloud and Marketing Cloud. Because a customer's privacy and marketing preferences can vary based on the brand, the organization needs to track those preferences to run consent-based marketing campaigns.

Which consideration should a Solution Architect keep in mind with respect to consent preferences in Marketing Cloud with the consent data model?

A company has 2,000 customers and currently services them using a call center and spreadsheets. Because of

the lack of systems there is no ability to track how successful agents are. In addition, their ordering system

cannot be easily accessed by service agents costing valuable time and hurting customer satisfaction.

What are two reasons a connected B2C Solution can add value to the company?

Choose 2 answers

A financial services company wants to implement Service Cloud and Marketing Cloud. A number of profile

attributes required for personalization in Marketing Cloud were identified as personally identifiable

information (PII) and are too sensitive to be stored in Salesforce.

Tokenized Sending was presented as a way to address these concerns.

Which two implications should a Solution Architect consider if Marketing Cloud Connect is to be used for

cloud integration?

Choose 2 answers