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A hacker using a stolen administrator identity brings down the Software as a Service (SaaS) sales and marketing systems, resulting in the inability to process customer orders or manage customer relationships. 

A distributed denial of service (DDoS) attack renders the customer’s cloud inaccessible for 24 hours, resulting in millions in lost sales. 

While the breach was reported in a timely manner to the CEO, the CFO and CISO blamed each other in public, resulting in a loss of public confidence that led the board to replace all three. 

The cloud provider fails to report a breach of customer personal data from an unsecured server, resulting in GDPR fines of 10 million euros.