S is a hybrid car manufacturer. S relies on strong social media presence and online marketing campaigns to drive customers to its website. S prioritises measuring and improving active usage metrics. Which of the following metrics does S prioritise? Select ALL that apply.
A has a portfolio of business units. One of A's units has a total market share of 25% and its largest competitor has a market share of 20%. In the last year the overall market of this business unit has declined by 2%, although its revenues have increased by 12%. following a successful marketing campaign. According to the BCG matrix. A's business unit would be classified as which of the following?
Johnson, Scholes and Whittington developed the SAF framework to explain the factors that should be considered before pursuing a strategic option. JJJ is a listedcompanythat is considering launching a new product into its market. Which of the following considerations affectstheAcceptability of this new product launch?