Universal Containers (UC) maintains a collection of several million Account records that represent business in the United Sates. As a logistics company, this list is one of the most valuable and
important components of UC's business, and the accuracy of shipping addresses is paramount.
Recently it has been noticed that too many of the addresses of these businesses are inaccurate, or
the businesses don't exist. Which two scalable strategies should UC consider to improve the quality
of their Account addresses?
Your organization uses Salesforce Customer 360 for managing contacts and campaigns. You are tasked with designing a data model to track the responses to various campaigns. A contact can respond to multiple campaigns and a campaign can have multiple responses. However, responses should be unique per contact per campaign. What would be the most suitable design to meet this requirement?
A financial services company regularly imports large amounts of data into their Salesforce org from external systems. They are currently facing inconsistencies and duplicates in their data. Which technique would you recommend to ensure that the data is persisted in a consistent manner?
Universal Containers is planning out their archiving and purging plans going forward for their custom
objects Topic__c and Comment__c. Several options are being considered, including analytics
snapshots, offsite storage, scheduled purges, etc. Which three questions should be considered when
designing an appropriate archiving strategy?