II. Customer loyalty.
III. Advertising.
IV. Research and Development.
X and its rivals have managed to persuade the Government to require all marketing services companies to complete a time-consuming and bureaucratic registration process, and to comply with an industry code of conduct. This represents a decrease in _____1_____.
X has persuaded its entire staff to sign a new contract which prevents them for working for any rival company for a period of two years, should they resign. This represents a decrease in _____2_____.
Use the options below to fill in the missing words in gaps 1 and 2.
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