The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated
and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:
"LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so
they can write more like it.
What actions should be taken to ensure they can report on the statistics in Salesforce?
A company's sales reps use the "Status" field in Salesforce to indicate where the lead is in the sales funnel. A
Marketing Cloud Account Engagement administrator wants to send each prospect a series of nurture emails
when their sales rep updates their "Status" field to "Nurture." The administrator wants to automate this entirely
inside of Marketing Cloud Account Engagement.
How should this workflow be automated?
A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated
behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud
Account Engagement by a prospect's interaction with each piece of content.
What strategy would allow the team to do this?
LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically
nurture the prospect if they show interest in the new product. There is no new gated content developed yet,
only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?
© Copyrights DumpsEngine 2025. All Rights Reserved
We use cookies to ensure your best experience. So we hope you are happy to receive all cookies on the DumpsEngine.
