LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?
Recommend a model to route qualified and unqualified leads across the business. Place in order from most
qualified to least qualified lead. A.Low Grade | Low Score B.High Grade | Low Score C.High Grade | High
Score D. Low Grade | High Score
"LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement.
In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing
in the records.
What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?
Choose 2 answers
LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater
than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain
in the program. Which solution would you recommend ?
LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically
nurture the prospect if they show interest in the new product. There is no new gated content developed yet,
only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?
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