LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud
Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing
Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the
recommended first step?
"LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so
they can write more like it.
What actions should be taken to ensure they can report on the statistics in Salesforce?
The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated
and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:
LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they
should receive this white paper in an email. All prospects who receive the email and view the white paper
should receive an additional +10 points added to their score.
Which sequence of events would meet their goal?
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