A company is planning a marketing campaign to promote a new product to existing customers. The company has data for past promotions that are similar. The company decides to try an experiment to send a more expensive marketing package to a smaller number of customers. The company wants to target the marketing campaign to customers who are most likely to buy the new product. The experiment requires that at least 90% of the customers who are likely to purchase the new product receive the marketing materials. The company trains a model by using the linear learner algorithm in Amazon SageMaker. The model has a recall score of 80% and a precision of 75%. How should the company retrain the model to meet these requirements?
A Mobile Network Operator is building an analytics platform to analyze and optimize a company’s operations using Amazon Athena and Amazon S3. The source systems send data in .CSV format in real time. The Data Engineering team wants to transform the data to the Apache Parquet format before storing it on Amazon S3. Which solution takes the LEAST effort to implement?