LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud
Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing
Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the
recommended first step?
A company's sales reps use the "Status" field in Salesforce to indicate where the lead is in the sales funnel. A
Marketing Cloud Account Engagement administrator wants to send each prospect a series of nurture emails
when their sales rep updates their "Status" field to "Nurture." The administrator wants to automate this entirely
inside of Marketing Cloud Account Engagement.
How should this workflow be automated?
LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they
should receive this white paper in an email. All prospects who receive the email and view the white paper
should receive an additional +10 points added to their score.
Which sequence of events would meet their goal?
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