Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa
Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to
recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns
on behalf of the NTO holding company, but NTO employees would like access to all subscribers and
aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should
have their own branding, content, and subscribers.
Which solution should the consultant recommend?
Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store managers' information. If a new manager is assigned to a region, NTO wants to update the information in one place.
What data should a consultant ensure exists within Marketing Cloud in order to facilitate this?
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)
Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.
What would be required to process the correct subscribers?