An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent,
identifiable subject line: "NTO Weekly: Topics of Interest this week."
Which two best practices should the marketer use to make the subject line more effective? Choose 2 answers
Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile devices, while the
remaining 50% of subscribers open their emails on their desktop. The Chief Marketing Officer of NTO would like the
emails to render well on both desktop and mobile devices, but does not want to spend a significant amount of time
developing for each environment.
What is the recommended design approach?
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