An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent,
identifiable subject line: "NTO Weekly: Topics of Interest this week."
Which two best practices should the marketer use to make the subject line more effective? Choose 2 answers
Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation process.
For its monthly email newsletter, NTO includes content specific to the company's loyalty and non-loyalty members.
How should NTO build the email?
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