According to the AMA Statement of Ethics, a marketer who embraces the ethical value of responsibility is
expected to:
A consumer goods manufacturer, Ankam, is accused of manufacturing substandard goods. The complainants
claim that the products break down before the expiration of their warranty but the warranty is void because the
parts that malfunction are not covered by the warranty. Ethan, an independent investigator, is looking into the
matter. What should he do first?
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