You are designing a data model for the Customer 360 platform. The platform will be used to track information about customers, including their contact information, orders, and interactions with customer support. Which consideration is most critical in the design of this data model?
A retail company with multiple e-commerce platforms wants to provide their customer service representatives a single view of the customer in Salesforce. This would enable them to have a complete understanding of a customer’s interactions across all platforms. What technique would you recommend?