A law firm is preparing to defend a client accused of embezzling funds from investors across the country and
there is a significant potential for negative publicity for both the client and the firm. What should be the
PRIMARY focus when preparing the litigation public relations plan?
A mid-size organization of about 10,000 employees is looking to revamp how they conduct internal
communication. The employees are spread out in many different cities and approximately 70% of them do not
work at a desk with a computer. Which of the following would NOT be recommended as an initial step to
take in developing a business case proposing a new direction for internal communication?
When overseeing a long-term change communication project, the BEST way to measure improvements in
understanding, accepting, and acting on the change messaging during this campaign would be: