When overseeing a long-term change communication project, the BEST way to measure improvements in
understanding, accepting, and acting on the change messaging during this campaign would be:
A company is making a major investment in a new technology platform to improve the way the company
innovates, shares data, and manages the product lifecycle. The strategic communication manager is asked to
develop an internal communication strategy to help drive awareness and adoption of the new platform. Which
of the following are key activities the communication manager should engage in to formulate the strategy?