Annual sales numbers change depending on renewal periods and new products. Sales managers at Universal
Containers (UC) want to emphasize the importance of customer retention when prioritizing the pipeline and
customer engagement for the sales team. Which metric should the consultant recommend to help UC emphasize the importance of customer retention to
the overall business strategy?
Management at Universal Containers wants to identify duplicate Leads in its org so marketing reps can clean
them up later.
What should a consultant do to ensure clean leads for the marketing reps?
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